Most the successful internet marketers have understood the importance of building email list of the potential customers in their target market. By trolling the internet, you will find hundreds methods which you can use to create your own list. Some of these are given out at no cost while others require you to pay some fee in order to be given an access. If you wish to build your own list, you can use the following tips which provide you with the 10 easiest ways to build more email list. These are:
1. Identify your target market
2. Focus on quality over quantity
It won’t be of any help to have a list of hundreds of subscribers who have little or no interest in your niche. You’ll just be wasting your time. Target only those people who are interested in purchasing your products or services.
3. Use an autoresponder
It is very important that your list members are able to verify that they have actually signed up for your list. One of the easiest ways of verifying opt-ins is making use of an autoresponder such as Aweber. Every time someone subscribes to your email list, they receive an email automatically asking them to confirm that they indeed want to on the list.
4. Avoid spam
The last thing you want is for people to brand you a spammer as it can really ruin your reputation. To avoid this, do not send unsolicited emails to people who have not given you permission to do so. Apart from the fact that spam is illegal in many states, most people are not very receptive to receiving unwanted emails.
5. Design a squeeze page
A squeeze page is a Web page designed to capture the names and email addresses of those people who want to subscribe to your list. Most of the experts in internet marketing recommend a design of a squeeze page with several pages. Each one of these pages should include useful information for your target market.
6. Make your opt-in box highly visible
The people visiting your squeeze page should be able to see your opt-in box with ease. To make this happen, ensure that this box is in a highly visible spot, like at the upper portion of your homepage.
7. Offer your subscribers something for free
One of the best known ways of encouraging people to subscribe to your email list is by offering something such as a free e-book or a report.
8. Find various ways to help you drive traffic to your squeeze page
You need to try different ways so as to drive traffic to your squeeze page. This will enable your prospective customers easily sign up for your list. Include links to your squeeze page in places like your email signature, signature at any forums you frequent and also on your blog. You may also need to utilize Google AdWords and article marketing as methods of driving traffic to your squeeze page.
9. Treat your list well
The main reason why people will sign up for your list is because they are interested in the information you are offering. For this reason, ensure that you treat them well by consistently providing them with a valuable content. It is also important to avoid sending so many sales pitches as this can alienate some of your subscribers and make them decide to unsubscribe.
10. Offer valuable content
If you are regularly sending mailings to your list, ensure they contain valuable information that your subscribers are interested in. To convert your list members into paying customers, you have to always provide them with valuable information and limit your sales pitches to only products which your members can benefit from.